Juicy WorkPlaces

Netherlands office

Juicy Holdings B.V., Rokin 92-96,
1012 KZ, Amsterdam

T.: +31 (0)20 308 5715
E.: [javascript email]

Switzerland office

Representative office

Bahnhofstrasse 10,
8001, Zurich

T.: +41 43 456 27 72

Germany office

We are working on finding a new, bigger space for our flagship store/berlin office...

T.: +49 308 379 8298
T.: +49 152 1449 4738

Opening hours
Monday - Friday
10:00 - 17:00 CET
(Central European Time)

Spain office

Representative office

Town Hall Square, 26, office #32,
Valencia, 46002

T.: +34963427186

Opening hours
9:00am to 17:00pm

Malta office

Representative office

Triq Luigi Camilleri 7a,
SLM1843 Sliema

T.: +356 27 78 0699

South Africa office
South Africa

Representative office

Lanseria, Gauteng,
1348 Bauemont Ave

Portugal office

Representative office

Rua Jorge Corvo, 12-A,
8800-352 Tavira

T.: +351281408390

Our roots

Willem van der Merwe Chief Executive

Willem got involved
in the Cannabis industry
seriously around 8 years ago
and started investing with my partners in a licensed grow operation under the trade name DACHA, which actually in the Khoisan people’s language meant “wild dagga” (marijuana). Since then, the DACHA team has built a full value operation from cultivation to product manufacturing and have expanded our licensed footprint into a number of countries in Southern Africa.

Currently we are working on expanding our own sales footprint into Europe and South America, and we deem collaborations with companies such as JuicyFields in Europe, as potentially advantageous for us as well as for JuicyFields.

In addition to building a new cannabis business and brand, Willem has also provided consulting services to various governments on cannabis and hemp legislative issues in Southern Africa, and further consulted with private entities wishing to enter this industry.

Willie believes that JuicyFields concept and business model can and will continue to grow to become one, if not the primary businesses for prospective investors wishing to secure an opportunity to participate within the cannabis space.

For one thing, securing a tangible supply of cannabis under contract with a view of on selling this supply to major, reputable offtake clients in Europe as well as an ever growing, legislated international recreational market, further backed in part by private investment financial support, will be the product offer that will allow JuicyFields to exponentially grow its business model, to levels unseen in a space in the cannabis industry, and otherwise available only to those daring to think outside of the box.

Daniel Gauci Chief Innovation Officer

Daniel has dedicated
much of his life to the
wonders of Marijuana in both
a medical and creative sense. He applies this with his love of the written word and other forms of media.

Experienced in cultivation and extraction spanning various cultures, Daniel has visited some of the most ‘not so famous' grows that Europe has to offer. Curiosity knows no bounds and a genuine interest in growers, extractors, distributors, caregivers and patients personal stories and struggles gives him an insight, drive and empathy needed to push the industry forward in any way possible.

Marijuana is not just another business for Daniel, it is a lifestyle and very personal to him and his family having young children that suffer from autism and cancer, both of which are treated with cannabis derivatives. Daniel attests that this gives him the passion, drive and integrity to be an evangelist in all aspects within the cannabis space.

Daniel currently resides in Malta with his wife and two awesome children, you can connect with him at [javascript email] and on LinkedIn

Dr. Daniel Dank Corporate strategy, M&A leader

Dr. Daniel Dank
has an extensive
experience in business
advisory and management.
He graduated in Economics
and Media Science and knows the emerging markets in and out of the box. The German Consultant has now become a strategic advisor for the company being responsible for all aspects of the company’s Mergers & Acquisitions. His global network to international investors, entrepreneurs and senior officials now fully benefits the JuicyFields.

Eric van Maasdijk CEO of Latin America

Eric has been an
entrepreneur for 25 years
in many different kinds of
industries and products. He has helped advice in countless startups and undertakings ranging from touristic operations to export of raw materials from Latin America. In the past years he has dedicated himself to medical cannabis preparing himself for the recently passed law in Ecuador making it legal to consume and export.

He is now helping entrepreneurs start their own farms, giving technical and legal advice. He has a wide expertise of the market in Ecuador and strong connections.

Licet Osorio Chief Operating Officer in Colombia

With 20 years of
experience on senior
management positions as well
as in business consultancy and strategic management in the cannabis industry, Licet makes a wonderful strong fit to the Juicy team.

Additionally Licet has been dealing with licenses and permits for the Ministry of Health, Ministry of Justice, ICA, INVIMA, environmental permits, construction licenses for territorial, departmental and national entities of the Government of Colombia.

Together with her family, Licet was involved into agricultural production business that has 40 years of experience in cultivation that turned into the TERRA CANN COLOMBIA SAS company with a proud mission to provide organic products on the globally by exporting medicinal cannabis.

Shlomo Booklin Chief Operating Officer

Right after graduating
the Jerusalem Technical
Institute in Horticulture major
in 1984, Shlomo kept on improving the knowledge in practice which led him to where he currently is - a Managing Owner at S Booklin Consulting (SBC) in Canada.

Shlomo has 35-year experience around the world that includes a prestigious position of Master Grower for Tilray in Canada and MedReleaf in Canada followed by European Cannabis companies in Portugal, Greece, Macedonia and other countries, such as international projects in Barbados, Colombia, South Africa, Germany, Australia (3,5 years) and Portugal (10 years on large production facility).

Owing to a remarkable career allowed him to become familiar with high standards of GACP and EU-GMP, organic and sustainable gardening practices as well as every tiny aspect of Horticulture, Floriculture and Ornamentals.

Lauren Booklin GMP Auditor

Lauren co-manages
S. Booklin Consulting, a
global consultancy company
in the field of medical cannabis. She is a Certified EU GMP Auditor and advises on EU GMP compliance. Lauren manages the client’s relations and oversees the coordination of international projects.

Furthermore, Lauren possesses the following certifications: Malta Medicinal Authority - completion of a workshop on Regulatory Sciences as it relates to cannabis and research (2019); Malta Medicine Authority – completion of an “Award in Good Manufacturing Practices” (2021); ECA – Concept Heidelberg - certificate for the completion of two workshops on EU GMP for cannabis (2019 & 2020 respectively); ECA – Concept Heidelberg - certificate for training on GMP for Equipment, Utilities and Facilities 2020; ECA – Concept Heidelberg – Certification – EU GMP Auditor Program (2019-2021). Besides, Lauren also completed a GMP (Good Manufacturing Practices) training for Natural Health Products.

Her past professional experience includes positions in the medical and wellness industries respectively, which are both highly regulated industries.

Fanny Skoglund Head of Marketing

“To be a part of a
company that is so relevant
for today’s cannabis industry
is very exciting! I see marketing as a way of telling a story, and I am excited to be a part of telling Juicy Fields story to the world.”

Coming from a background of marketing and international relations, Fanny believes that the cannabis industry is a new world of opportunities that is challenging everything that we know about pharmaceuticals and herbal supplements.

Born in Sweden, but having lived in Malta, Spain and Dubai, Fanny sees an importance of the communication skills that one needs to adopt to different markets.

Nathalie Kraus Head of Digital Marketing

After studies in Spain
and getting a BA in
Marketing, Nathalie was
convinced that this is exactly something that she wants doing, as she has always been thrilled to find ways of bringing a company´s story to life, by using all creativity and skills.

Nathalie tries to bring something from each country she’s ever lived - to be “punctual as a Swede, passionate as a Latina, and friendly as a Maltese”.

This industry is definitely challenging and therefore interesting to work in, where one can apply all creativity and determination.

Nathalie is also a big believer that the teamwork is what makes the outstanding outcomes – “do what you love with people that you love”.

Zvezda Lauric Chief Communication officer &
JuicyFields Network Star

Zvezda Lauric
is the perfect
combination of Croatia
and Bolivia, and studied
social communication (journalism) in Chile.

Having worked on different TV programs in Bolivia such as a presenter on "como en casa" and informative programs ‘Burnos días‘ and ‘Arriba Bolivia’ doing political journalism in the streets and presenting news. Other projects have included the show `Peru Lima` broadcast in America and partaking in other media focusing on writing political entries and for other sectors within Peru. Returning to her native country Zvezda continued with journalism in Santa Cruz, then on to Russia and for other journalistic projects, always, passionate, professional, multifaceted and enthusiastic.

Zvezda now brings that energy and passion to the Juicy Team.

Thomas Walker Chief Cannabis Agronomist

Thomas Walker is
the founder and lead
consultant of Walker Cultivation,
a consulting firm specializing in commercial cannabis cultivation.

Thomas' 16 years of commercial cannabis cultivation experience and over 240 crop cycles have allowed him to gain the title of Expert Commercial Cannabis Cultivator / Head Grower / Director Of Cultivation. He specializes in outdoor and controlled environment agriculture and he has vast knowledge and experience in hydroponic, organic, medicinal, and recreational cannabis cultivation.

Since establishing Walker Cultivation, Thomas has provided consultation to over 45 unique customers, from investors to license holders in various countries such as South Africa, Lesotho, Rwanda, SwaziLand, Zimbabwe, Germany, Malta, Mexico, Costa Rica, and Colombia. In addition, Thomas has to date facilitated 8 successful license applications for medicinal cannabis in South Africa.

He has also provided consultation, to and for, various regulatory compliance companies based in South Africa and Lesotho. This has allowed him to gain experience in GMP (Good Manufacturing Practices) and GACP (Good Agriculture And Collection Practices) production methodologies and makes Thomas one of the most sought-after commercial cannabis consultants.

Thomas is a columnist for Farmers Weekly South Africa. His column is called “The Cannabis Post" and he discusses the cultivation, extraction, and legislation of commercial cannabis.

Additionally, Thomas is a speaker who has provided insights to visitors at various expos located in South Africa and Mexico, into the requirements for successfully launching and operating medicinal and recreational cannabis businesses.

More recently Thomas has established and provided training programs aimed at commercial customers in Colombia, Mexico, Ecuador and Costa Rica. Thomas also provides cultivation training to groups of beginners who are just starting their cannabis cultivation journey.

Typically, investors, license applicants, and operators utilize Thomas’s experience and integrity for the acquisition of licenses to cultivate cannabis, and the design, setup, operation, and optimization of cultivation facilities.

Patricia Hatumesen Head of Product Development

Patricia Hatumesen is
co-founder of Allpot
nursery in Austria and Greenroots
indoor grow supplier in Barcelona.

Her first job was working as a budtender while attending university in Amsterdam in 2005. Through this first hand experience, she was inspired by the healing power of this magical plants and continue to pursue her carrer in Cannabis.

In 2015, she moved to Barcelona and started her own company to supply cannabis clubs with quality grow equipments, nutrients, and genetics. In 2017, she opened a second nursery in Austria together with a few partners and built a green house for MJ flowers and partnered up with some of the best Cannabis pioneers in Europe such as CBD Crew and Mr.Nice Seedbank.

Roman Pfeiffer Investor Relations Manager

Roman has been
scaling multiple high
growth start-ups in the past,
in industries from Art, Technology to Health Care. After gaining broad insights into the dynamics of Start- and Scale-ups Roman started consulting Start-ups in different industries. Moreover, he has been an investor in the Cannabis industry. At JuicyFields he is able to combine his Start-Up and Cannabis industry experience to build strong investor relations.

Sergio de la Rosa Díaz Legal mate

Segio is an ambitious
lawyer based in Mexico,
who’s working with worldwide
companies in regard to public administration and international cannabis law. His main focus is ensuring efficiency of all legal processes and protection of both - companies and individuals.

Sergio has a great experience in dealing with legal norms that regulate people, relationships, acts and other business processes related to commerce.

Nenad Gacev CEO of Cultivation

Nenad started his
career of a successful
consultant in Macedonia back in
2005, when he travelled abroad as he was eager to learn everything related to growing. This way he has lived in Greece, Croatia, Netherlands, several USA states (Arizona and Florida) where he studied all the peculiarities, methods and secret techniques of cannabis cultivation.

Today Nenad is CEO of Cultivation in Macedonia in JuicyFields as well as a highly respected consultant with over 20 years of experience and outstanding managerial and leadership skills in such leading companies as RSB Solutions, 5 Letters, Terra Organik DOOEL.

"I love what I do and I have been growing cannabis in some form or another for the last 20+ years personally and professionally. My specialty is seed and clone propagation with a 90%+ success rate, sexing & breeding, organic pest control & prevention, organic nutrient feeding/scheduling, indoor set up & growing. , "S.C.R.O.G", "S.O.G", "SUPER CROP" growing techniques as well as Ebb & flow and other hydroponic watering methods.

I have also harvested in numerous outdoor and indoor facilities on a large scale that involved light deprivation & greenhouse crops"

Andre Philip Schneider Cannabis Chef

Andre is the genius
of Сannabis High cuisine.
Co writer at Hanf Magazin

He creates and writes recipes and menues of cannabis infused food. Author, creator of the the "recipe of the weedweek" for JuicyFields. Who knows, maybe we will open Restaurants of High Canna cuisine with Andre Chef? Stay tuned and follow us everywhere to be the first!

Michael Spring Webmaster Support Specialist

After being a
Head of Electronics
Department in Austria
and having an overall
experience of over 8 years in
IT, Michael decided to progress his career in quite a special for him field – in cannabis industry. Michael started as a webmaster support specialist at JuicyFields

Iera Uriona Senior copywriter & Content Manager

Graduated in
Advertising and Public
Relations, Iera specialized
in Creativity in Argentina. There she worked both in independent agencies and global networks such as TBWA Buenos Aires, participating in campaigns for such recognized brands as Nissan, HSBC, Shell, Marlboro and many others.

As a marijuana enthusiast, her goal is to be an active part of the cannabis revolution and fight the stigma through creativity and storytelling.

Our beloved Potvisers

Hans van de Ven Advisor

Hans van de
Ven is a Dutch
successful businessman
with an international
background in biofuels,
biodiesel refineries, Biogas production and high yield biomass plantations. His unique expertise is backed up by 30+ years of practical experience with different agricultural technologies.

After making a successful millionaire business, Hans van de Ven entered cannabis farming in 1998 while living in Florida, USA. Hans van de Ven developed the first workable agriculture design for super-intensive biomass cultivation technology that was tested and commissioned in Netherlands.

Up until now he continuously represents the newest concepts for the high-performance production of cannabis growing and production systems.

Hans van de Ven is constantly in touch with the leading Dutch and international cannabis producers and suppliers what allows him to keep up the highest standards of quality and be aware of the newest techniques, concepts and procedures.

Thus, a sustainable production of cannabis product, its taste and quality are guaranteed.

Clifford Giesenow Strategic Advisor - Africa

With a global MBA
degree and extensive
experience, that includes such
executive roles as founder, CEO, and shareholder in multiple Cannabis companies Clifford brings his expertise in the cannabis industry to our team, and we believe he can drive our Juicy rocket even higher.

Mainly based in SA, Clifford is also a respected founding member of the Cannabis Trade Association of Africa (CTAA).

Ana Erika Santana Legal Advisor

Erika is a corporate
lawyer specialized in
cannabis, fintech, compliance.

Jurisdoctorate, General Director of the National Council for Research and Development of Bio-Derivatives (CONIDEBID) LAIHA (Latin American Hemp Industry Association) Ambassador for Mexico.

Apart from that Erika is a former president of the attorney bar association Lic Maria Sandoval de Zarco, A.C. Former council of INMUJER, former advisor for national chamber of industry (Canacintra) and National chamber of commerce (Canaco), Co-author of the book "Victims in Human Rights Perspective", published by the federal Congress.

She was also nominated by national human rights council for the Human Rights award (for pro bono support to thousands migrants) while being a founder of Slow Food in Baja California.

As of today Erika acts as a candidate for Federal congress, advisor on cannabis to presidents office as well as senate and federal congress.

Robin Roy Krigslund-Hansen Marketing Advisor

Robin Roy Krigslund -
Hansen started in the
online marketing industry
and then moved to the cannabis industry years before founding Formula Swiss.

Robin's extensive experience in digital marketing and multiple international 20+ startups have made him an inspiring leader operating in over than 60 countries over the globe and dealing with the cannabis products by promoting its health benefits.

Robin has also been recognized as the largest advertiser with Facebook in Europe with his social media marketing company in the past.

Nicolas Behr Advisor

Nicolas Behr, founder
and Chief Executive Officer
of Canna Yeza, was born with an
innate, entrepreneurial spirit. From the tender age of 19, he identified opportunities in the market and established successful enterprises, one of which being corporate cleaning solutions in Johannesburg. Through Nic’s career path, an invaluable skill-set and business acumen developed, which further sharpened his ability to create strategic relationships and realize the envisioned pathway to achievement.

Nic embodies the “Yeza” lifestyle, which in definition encompasses the elixir of life, used to heal.

Nic has a passion for thrills, which include in excess of 500 sky diving jumps, competitive jet-skiing and the adventure of travel. When Nic is not working, he spends as much time as possible with his family

Joseph (JC) Chidiac Caribbean Cultivation Advisor

Joseph “JC” Chidiac
holds a B.Sc. in Biological
Engineering and an M.Sc. in
Horticulture from the University of Arkansas, as well as an M.Sc. in Molecular Biology from the Lebanese American University.

Throughout his education, JC was always employed as a researcher and teaching assistant at the various departments in which he worked. He has been involved in research into high tech horticulture practices and controlled environment agriculture since 2013 and specialized in greenhouse cultivation, vertical farming, and hydroponic systems. JC has been consulting with farmers, growers, and horticultural product developers since 2016 and founded Cultivation Bioengineering LTD in 2017 to better assist them in overcoming their most pressing challenges by means of the engineering method. He has found success in providing technical information devoid of sales bias, and this has earned the trust of many who were already fed up with consulting salespeople and their skewed motives. His future aspirations include significant contributions to the field of high tech horticulture and he is passionate about increasing the efficacy, efficiency, and sustainability of food crop and medicinal plant production using state of the art science and technology.

Ronald A. Pitterson Advisor

President and CEO
of Belize Cannabis
Foundation Central America
Activist for Cannabis Legalization and Right for research.

Ronald A. Pitterson with 5 years of experience as a “Professional Private Sales Executive / Photographer / Videographer / Marketer.” Ronald A Pitterson worked closely with his client and Diligently. He’s resilient to obstacles and rejection. Mr. Pitterson has an innovative / creative mindset to ensure that top-notch satisfactory services to his clients and aim to overachieve goals. He works on many Projects with many companies and in the industry to help them achieve their ultimate goal of success throughout the KEY of communications.

Rons’ core beliefs are the strength of unity, trust, good-will. that trumps all obstacles. In this, he gives reports with an annual progress report on updates, creating innovative ways for growth. Rons’ goal is to not only work hand in hand with clients to completion but also assure; He gives more with a perennial fellow up 1 year after his clients have achieved their New Venture goal.

Ron is known as a skilled Photographer / Editor / Videographer / VideoProducer. Ronald A Pitterson uses lighting and colors to enhance his photography, as a photographer, Mr. Pitterson finds fine art at every turn because he believes the world is an art of its own and the common functionality of the world environment and human interaction. While focusing on his fine expertise in the Customer Services Area, Advertising, he also has experience utilizing QuickBooks, and Microsoft Office, Adobe, Lightroom other software. At that, it leaves him with a demonstrated history of work. He coordinates events and is a strong dedicated fast learner as an administrative professional in Belize.

Ronald A Piitterson uses the Social Media medium not only to connect with clients and make more potential clients, Ron’s positive mindset to give light to factors that benefit humanity and the world’s environment by finding an eco-friendly idea. Ronald is an extremely fast learner while making positivity to help exceed exceptions.

Our beloved Partners

Ayman Galbeed Cannabis - International Denmark

Being the CEO and
founder of the AG
Konsulting company in
Denmark, Ayman is a very valuable and respected advisor and a project leader of Cannabis International.

Ayman is one of the key and reliable partners with consulting experience of international companies that are willing to enter the Danish market that focusses on development of business schemes related to medical cannabis.